Navigating the Unexpected: Unpacking the Flothemes Closure and your Options

By Peter Wilkinson on 10th October, 2023

Flothemes closure header image

In a surprising turn of events, Flothemes, a beloved WordPress theme provider among photographers and creative professionals, announced its closure on September 20, 2023. This abrupt shutdown has left a plethora of website owners at a crossroads, seeking alternatives to uphold their online identity. This article seeks to unravel the effects of this closure on photographers and website owners, shed light on the inherent challenges, and present a potential solution to alleviate the transition hurdles.

More on Flothemes

Flothemes emerged as a quintessential platform for photographers and creative professionals seeking to establish a compelling online presence. The platform was revered for its array of sleek, user-friendly, and visually appealing WordPress themes. Each theme was meticulously crafted to cater to the diverse aesthetic and functional requirements of photographers and creative entrepreneurs. Flothemes wasn't just a theme provider; it was a bridge connecting creative minds to their audience through a captivating online showcase of their work.

Who Utilized Flothemes?

The clientele of Flothemes spanned a wide spectrum, predominantly engulfing photographers specializing in various niches such as weddings, commercial photography, advertising, portraiture, and landscape photography. Besides photographers, the platform also attracted other creative professionals and bloggers who were enchanted by the aesthetic allure and functionality of Flothemes.

The customizable themes and plugins provided by Flothemes enabled users to design a bespoke website mirroring their brand's ethos and aesthetic. The ease of customization, coupled with robust functionality, made Flothemes a favored choice among individuals, even with little to no technical expertise.

Extent of Usage

Flothemes have garnered a substantial user base over the years. While the exact number of active websites using Flothemes might not be publicly disclosed, it was evident from community discussions and online forums that tens of thousands of websites were powered by Flothemes. The impact of its closure reverberated through the vast community, underscoring the platform's significant imprint on the digital landscape.

In 2021, the business was purchased by Pixieset, a competing all-in-one platform for photographers, which boasted that Flothemes had more than 40,000 customers. This acquisition initially promised a business-as-usual roadmap, keeping the thriving community hopeful of continued service and support. However, the abrupt closure in 2023 manifested a stark deviation from the promised roadmap, leaving the community in a quest for alternatives.

The vast usage of Flothemes is a testimony to the platform's acclaimed reputation in the online sphere. The closure not only disrupted the online presence of numerous photographers and creative professionals but also ignited a quest for alternatives that could fill the void left by Flothemes.

Impact on Photographers and Website Owners

Flothemes were synonymous with elegance, user-friendliness, and aesthetic websites for photographers. It provided a robust platform for photographers to exhibit their portfolios in an engaging format. The closure has now left tens of thousands of photographers and website owners in a scramble for alternatives.

Common Challenges

Transitioning away from a well-established theme like Flothemes comes with its set of challenges. Some of the common hurdles faced by the community include:

  1. Transition Costs: Transitioning to a new theme or platform is often accompanied by costs. These could be monetary, like purchasing a new theme or hiring developers for the transition, or time-related, as setting up a new theme and tailoring it to one's preferences can be time-consuming.
  2. Potential Loss of Data: Migrating to a new platform or theme poses a risk of data loss. The content, images, and aesthetic setup meticulously crafted over the years could be jeopardized during the transition.
  3. Disruption of Online Presence: For photographers and creative entrepreneurs, a seamless online presence is quintessential. The transition period could potentially disrupt the online presence, affecting user experience, and possibly the search engine rankings.
  4. Technical Hitches: Migrating to a new platform could come with technical glitches that may require a certain level of technical expertise to resolve. This could be daunting for individuals with minimal technical background.

The Flothemes Migrator Plugin: A Ray of Hope

In light of these challenges, WP Enhanced has crafted a plugin named Flothemes Migrator, geared towards ensuring a smooth transition of website content to Gutenberg blocks. This plugin is set to be a pivotal tool in navigating the migration process. Below are some features of the Flothemes Migrator plugin:

  • One-Time Complete Migration: The plugin facilitates a one-time complete migration of all content, ensuring that nothing is left behind.
  • Unaltered Content Post-Migration: Migrate Classic Blocks and Flo Blocks to Gutenberg blocks without altering the original content and images.
  • Flex Block to Block or HTML Migration: The flexibility to migrate Flo Flex Blocks to Gutenberg blocks or to a Gutenberg HTML Block, ensures the page's appearance remains unchanged.
  • Secure and Reliable: The plugin prioritizes the integrity and security of user data and content during the migration process.
  • Pain-Free Transition: The objective is to provide a pain-free transition with multiple migration options to retain the visual appeal of the site.

Be the first to know when Flothemes Migrator is released by signing up below:

Flothemes Migrator Interest Form


The shuttering of Flothemes has indeed initiated a phase of uncertainty and technical challenges for photographers and website owners. However, with tools like the Flothemes Migrator plugin, the transition to Gutenberg blocks appears less daunting. As the online landscape continues to morph, having reliable tools that can cushion the transition pains during such unforeseen circumstances is invaluable. The Flothemes Migrator is a stride towards ensuring that the creative community continues to flourish online with minimal disruptions.

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